MUMBAI: Big FM launched fourth season of the singing reality show 'Benadryl Big Golden Voice' today on 28 July 2016 with musician brothers Armaan Malik and Amaal Malik.

The reality show aims at unearthing hidden talent through nationwide hunt from every nook and corner of the country by providing a platform for aspiring singers and music enthusiasts to showcase their unique talent.

This year, Bollywood’s musical superstars Malik Brothers join as judges who will also mentor the participants throughout the show. Benadryl BIG Golden Voice will give the winner a golden opportunity to fulfill their dream of becoming a Bollywood singer.

Commenting on the launch, a spokesperson from RBNL said, “We are extremely delighted to launch Season 4 of Benadryl Big Golden Voice. BIG FM has always believed in encouraging untapped talent. The previous seasons have received immense support and appreciation from all our listeners and participants alike and we look forward to their continued support.”

Speaking about the association, Johnson & Johnson Pvt. Ltd VP – marketing, consumer at products division Ganesh Bangalore said, “Benadryl has always endeavored to provide innovative solutions to address our consumer’s needs. Benadryl is a trusted brand of cough medications with more than 50 years of Doctor’s trust and understands the impact a cough has on a person’s voice – especially that of a singer. Benadryl BIG Golden Voice is a celebration of our association with ‘voice’. We are proud to partner with Big FM for Benadryl Big Golden Voice Season 4 as it provides an opportunity to upcoming talent a platform to showcase their skills overcoming the barriers of language and style of music."

Speaking on their association with the talent hunt, Malik Brothers said, “We are extremely excited to be a part of Benadryl BIG Golden Voice for its fourth edition. It will be a delight to be introduced to and mentor the unheard golden voices of India, that the property is known to discover repeatedly. Initiatives such as these must be encouraged to bring out and recognize hidden talent that is in abundance in our country. We hope that the new season becomes an even bigger success."

Having received over two lakh entries in the third edition of Benadryl BIG Golden Voice, the fourth season will yet again see Big FM accept digital entries in the form of videos, web episodes and tie-ups with online music academies for a wider reach.

Entries for auditions commenced on 11 July 2016, and people can register through IVRS and SMS. Additionally, one can also register for auditions using the number 1800 30027 031 and visiting www.927bigfm.com/bbgv.