MUMBAI: The capital has been witnessing another of Radio Mirchi's interesting innovations - the 'Mirchi Degree Campaign'.

The campaign that has been going on for a few days is now reaching out to the students of different colleges in a branded Volvo. The Volvo has a booth that gives the students an opportunity to showcase their talent. The best ones get an opportunity to talk to Mirchi RJs and also feature on its official Facebook page.

"The entire  campaign spreads the message that if one is passionate about what they want in life, they reach great heights. Under the same, we are giving Mirchi Degrees to people who have followed their passion and achieved something in life," said Radio Mirchi senior VP Nitin Singh.

A few of these Mirchi Degree receivers include celebrity names like Arnub Kumar (TVF), Vijendra Singh (Boxer), Rahul Ram (Indian Ocean) and Ritesh Agarwal, CEO (Oyo Rooms) and Badshah (singer).

The campaign will end with a Badshah concert in  Entertainment City, Noida. The tickets for the same are available on bookmyshow.com and a few talented ones are also winning it through the Mirchi campaign. "We have slashed the ticket prices to 500 rupees for the students. Moreover, we are giving away passes to the ones who showcase their best talent  in our branded bus," ended Singh.