MUMBAI: Red FM, undertook an exciting yet a satirical initiative acknowledging the traffic woes of the Delhi-NCR region. Everyone experiences the torment of being stuck in the traffic every morning while reaching their respective work places and commuting back. Highlighting this sentiment Red FM organized a unique Run Against Traffic yesterday in the Delhi NCR region in true ‘Bajate Raho’ style. As part of the initiative the brand roped in Triathlete, Marathoner and Ultra-runner, Abhishek Mishra. Recently having earned the title of Iron Man, Abhishek took up the challenge to reach Gurgaon first on foot as against RJ Ashish & RJ Rocky who were driving the car.

Both Abhishek and RJ Ashish started together from Ashram Bus-stop, Lajpat Nagar, New Delhi at 5:30pm towards Ambience Mall, Gurgaon, covering a distance of close to 30 Kms. Unarguably demonstrating how the average Delhite spends hours, stuck in traffic every day, Abhishek who covered the distance on foot, reached the destination xx minutes before RJ Ashish, who was driving the car. Joint Commissioner of Police Gurgaon Y Puran Kumar also joined Red FM at the culmination point extending his support towards the initiative.

The activity created a lot of excitement among commuters and onlookers, who witnessed this unique run. Through this activity, Red FM aimed to highlight the unfortunate situation of traffic in the city that is impacting the daily life of people and brings the city to a standstill. The popular radio station seemed to signal to authorities the trials of the daily commuter, or turnaround and inspire the commuter to look at ‘alternative, more-faster’ ways to commute.