MUMBAI: Big FM brings back India’s most favorite musical game Antakshari on radio for the very first time. The radio station launched the musical game titled ‘Big Antakshari’ by associating with singer Kanika Kapoor for Hindi speaking markets. The show to go on-air on 19 September has replicated the popular game into a radio format by adding various new elements for its listeners while keeping the essence of the real game intact. The listeners will revisit the most loved game of Antakshari on radio in an interesting format during evening drive time across Big FM’s 45 stations.

‘Big Antakshari’ aims at bringing novelty to the regular ‘last letter singing’ theme of Antakshari. The radio network has strategically designed innovative rounds with some like One word, Pechaano aur gao, Sing to situation, Radio Bioscope, Gao Fatafat and Tie Breaker. The musical game on radio has contests within cities with different participant’s rounds such as Boys Vs Girls, Families Vs Families, Suburbs Vs Towns and South region of the city Vs North among others. These city specific game ideas have been included in the game considering the interests and listeners inclination towards music, which further resonates well with the listeners of Big FM in the respective cities.

On the launch of Big Antakshari, a spokesperson from RBNL said, “We have always stood the heat of competition and offered the best experience to our listeners. Big Antakshari is an extension of our quest to innovate and produce better content. We have kept the essence of the original Antakshari intact and tried to add a tinge of modernity into it. The listeners will enjoy the new format for sure”.

On her association with Big FM, Singer Kanika Kapoor said, “I am excited to be associated with Big FM for their show Big Antakshari. It has been my favorite game since childhood. I remember playing it during my school days with friends, family and cousins. There are many more memories associated with it. Really look forward to this iconic musical radio game show.”

The campaign will witness a robust multi-media promotion across 45 stations, including 360 degree marketing campaign. The radio network also engages with listeners and trade partners locally and nationally through multiple platforms.