MUMBAI: Big FM recently launched the 'BIG Pataka' game for listeners, to recreate the magic and excitement around the customary game this Diwali. The radio game which started on 12 October has already attracted listeners in large numbers with its ‘Easy to Play’ format and will conclude on 30 October. Every week from Monday to Friday, lucky listeners are announced as winners across 45 stations by tuning into the evening show.

Through this on-air game, Big FM adds more excitement to the festive celebrations and provides an opportunity for listeners to win BIG. From Monday to Thursday, the evening RJ announces three Pataka numbers in between songs in separate links to keep the excitement going. Listeners with all three Pataka numbers in the same sequence in their mobile number are announced as winners. Listeners who have four Pataka numbers in the same sequence can claim a Bumper Prize on Fridays.

To make the festival even brighter and amusing, the radio network gives a golden opportunity to win Super Bumper Prize on the auspicious occasion on Dhanteras, Chhoti Diwali and Diwali. Five numbers will be announced by the RJ in separate links and lucky winner with all five numbers. in the same sequence will be gifted an exciting Super Bumper Prize. To make the celebration even bigger, throughout the Diwali week, listeners will get a chance to participate in the game for all seven days starting Monday, 24 October till the day of Diwali, 30 October.

Speaking about the activity, a spokesperson from Big FM said, “With the festive season in full swing, we are trying to break the monotony and offer an entertaining contest where everyone can participate and win. This game which can be played anywhere and by anyone aims to expand the bouquet of offerings whilst giving our listeners an all-encompassing experience of music, innovative shows and engaging contests."

The 18-days activity is already attracting attention from listeners in large numbers, as participants do not have to answer any questions, but solely rely on their luck! The radio network is also giving listeners an additional chance to play the game digitally.