MUMBAI: The cricket craze is expected to reach its heights with the most entertaining and exciting game format –IPL which completes a decade this year. To celebrate the theme ‘Cricket Meri Jaan’ this IPL 2017, Radio City 91.1FM, yet again associates as the Official Radio partner of Mumbai Indians for the 6th time in a row. Through Cricket Meri Jaan, Radio City aims to bring out the true Mumbai Indian spirit amongst the fans.

Mumbai Indians this year plans to connect with the hearts of all the Mumbaikars and celebrate the spirit of championship that each and every citizen across the nation could identify with. In tandem, Radio City rolls out contests #MIFanContest to find the biggest and the craziest fan of the team. All the RJs of Radio City along with the listeners would get together to cheer for the team. A few lucky winners would stand a chance to win exclusive Mumbai Indian merchandise and tickets of the matches and Meet and greet the Mumbai Indians Paltan. Radio City 91.1FM in Mumbai will change revamp the TOH around the Mumbai Indians anthem.

Commenting on the partnership, Radio City, Senior Vice President – Marketing, Sanatkumar Mishra said “The pride that a Mumbaikar feels for Mumbai Indians is something that is echoed with Radio City’s brand ideology Rag Rag Mein Daude City. We are extremely excited to associate with Mumbai Indians for the 6th time as the official radio partners and celebrate the success of IPL with Mumbai Indians which completes a decade this year.”

Mumbai Indians- MITV, app, would be a one stop shop for all Mumbai Indians fans. The app would give live score updates, exclusive team content, exciting information and trivia about their favourite players and much more. Interesting content, catchy slogans, RJ Mentions and jingles would inoculate the fever of Mumbai Indians spirit amongst listeners and keep them hooked on to their favourite radio station Radio City 91.1FM.