MUMBAI: Dainik Bhaskar owned MY FM has a new creative partner on board. DDB Mudra, a part of DDB Worldwide Communication Group has taken up the responsibility of MY FM’s creative and marketing. The agency is headquartered at Ahmedabad but the account will be managed by the agency's Delhi office.

Speaking on the appointment, DDB Mudra North President and Management Partner Vandana Das said - “Winning the 94.3 MY FM business has been a triumph for us. We are thrilled to be working on the brand and are focused on producing outstanding creative ideas that deliver great results”.

Commenting on the appointment MY FM CEO Harrish M Bhatia said, “MY FM is leader brand in the markets we operate in, we have recently expanded our network further and were looking for a creative partner who shares the same passion and enthusiasm as we do.”

MY FM Brand Head Rohit Mehrotra adds, “Team DDB Mudra impressed us with their strategy and a strong understanding of the category; we see them as the right partner for our growth plans. Look forward to a long and fruitful partnership; we will very soon be breaking a new brand campaign”