MUMBAI: Listeners on Big FM, will now enjoy entertainment combined with fun and rib-tickling comedy, with the recent launch of new interstitial Sahi Pakde Hain. Inspired by the famous catchphrase from popular television show, Bhabi Ji Ghar Par Hain, the radio segment airs across Hindi Speaking Markets (HSM). The fresh and engaging format adds to the brand’s bouquet of offerings, perfectly bringing out the ethos of ‘Suno Sunao Life Banao’ through fun and comedy.

The appealing mix of characters and city dialect are the differentiating aspects that add to the popularity of the sitcom among television viewers. This unique element combined with humorous anecdotes from the show, entertains listeners of Big FM throughout the day in a capsule format. Sahi Pakde Hain, provide fans of the popular comedy show a chance to connect with their favorite characters on-air while being introduced to the captivating interstitial.

Speaking about the new offering, spokesperson from Big FM said, “We are known to provide appealing and unique radio formats that form a strong connect with the masses. ‘Aktor calling Aktor’ was one such offering that struck a chord with the listeners instantly, and became one of the most popular interstitials on radio. Today Sahi Pakde Hain is one of the most identified phases on Indian television and we look forward to entertaining our listeners with our newest offering.”