MUMBAI: Reliance Broadcast Networks’ Big FM makes a big move elevates Praveen Malhotra. The Chief Revenue Officer of Big FM will now be responsible for sales, marketing, planning and services as its Chief Business Officer. Her main focus will be to provide top-tier service and increase productivity across the organization as well as continue to build the brand.

With over 23 years of extensive experience across television, radio, digital and new media, Praveen will be accountable for functions related to revenue, revenue assurance, solutions, brand marketing, customer marketing, client servicing, and innovation. She has been the founding team member at Big FM as its first sales head and has worked across functions including learning and development. An entrepreneurial professional at heart, she has set up infrastructure, technology and brand architecture, organizational structures, which have held the organization in good stead. Her keen interest and deep knowledge of Hindi film music helps her understanding of the business.

On her new role at Big FM, she says, “It has indeed been a pleasure to be a part of such an esteemed organization since the beginning. Having a natural flair for sales, I look forward to adding more value to the firm with my abilities in managing large scale business operations.”

On the development, Big FM CEO Tarun Katial said, “We are happy to on board Praveen who comes with a flourished experience and domain expertise. With her deep knowledge of our business, she will help us develop practices that will benefit in increasing business efficiency, manage costs effectively and deliver great services to our clients.”