MUMBAI: Reliance Broadcast Network Limited’s radio station Big FM now has a new creative team on board. They have appointed Publicis India as their creative agency. The agency’s Delhi office will be managing the brand’s activities. With this, the listeners will surely look forward to more innovative and interactive on-goings.

Big FM’s chief business officer Praveen Malhotra said, “It gives us immense pleasure to announce our partnership with Publicis to take forward our creative mandate. I’m sure this association will be rewarding for the brand, as we place trust in Publicis and their diverse expertise. We look forward to an enriching association with the team and await to work on some great ideas together.”

Commenting on this victory Publicis India managing director Srija Chatterjee said, “We are delighted to win the creative mandate for Big FM. This win means a lot to us, as Big FM proudly owns the most distinguished position in the radio category. With an endeavor to use the power of radio to not only entertain listeners but also positively inspire their lives, Big FM has always taken entertainment to the next level. Looking forward to a partnership which takes the brand and the business forward with this collaboration.’’

Elaborating further on the win Publicis India executive director Ravpreet Ganesh said, “Big FM as a brand has established itself as a leader in the FM space and we look forward to a great partnership with them. Having similar creative inclinations and outlook, gives us all the more pleasure to work together. The vibe between the teams on both sides has been great and I think this is the beginning of an effective partnership. We are keen on doing some exciting work together and look forward to this journey ahead.”