MUMBAI: Radio Mirchi has always come up with unique ways of celebrating various festivals around the year. Ganesh Chaturthi is considered to be the advent or start of the year’s festivities. ‘Shri Ganesh’ as a neology is also used to refer auspicious start of things. This year Radio Mirchi intends to focus the aspect of celebration around the festival by bringing happiness in the lives of the listeners in an exceptional way.

Living in a city like Mumbai is not easy. There are several people who struggle throughout the year just to survive with their family. Mirchi has decided to give the most deserving ones a chance to live their dream and dive into their entrepreneurial endeavour with open arms.

A new beginning for strugglers extending from housewives and daughters in Dadar who run small food joints to earn their daily bread to students working part time night shifts to support their educations and their families. To relieve the agony of the working housewife/daughter and students, Radio Mirchi will offer 'One Seed Fund’ as a gratification for them to step into a brighter future. This is a platform to a happy and a stress-free life.

A loud shout out from Radio Mirchi to all Mumbai residents to share the story of their domestic help or any deserving candidate. The end motive is to help the people of the society in need and filled with aspirations for a better tomorrow.

MY FM's Maharashtra stations are celebrating Ganapati in a unique way. Just like its frequency, MY FM will have a Ganesh idol made of 943 modaks. Also, some interesting on-air activities are planned. While RJs for 11 days, the RJs will smartly take one of the Ganesha's name and the listeners have to identity, calling at the station. From morning 6 am - 7 am Ganapati bhajans will be played on-air. 7 am and 7 pm 'live' aarti from the local temple will enlighten the listeners and lastly the entire day with 2 hours of intervals Ganapati songs from Bollywood and Marathi films will entertain the listeners.