MUMBAI: The countdown to Durga Puja, the much awaited annual celebration to welcome Ma Durga has begun and in less than a week, the residents of Bengal will herald the onset of Mahalaya by waking up to the resounding melody of Birendra Krishna Bhadra’s ‘Chandipath’. So intrinsically a part of the culture of Bengal, Mahalayabrings along with it, a unique spirit and festive air, including the fragrance of Night Jasmine and Catkin flowers. There is one more iconic event that connects Kolkata and Mahalaya very closely, Vodafone Aagomoni, the annual night long grand musical extravaganza held on the eve of Mahalaya, which will host its 17th edition this year.

Vodafone Aagomoni 2017 will take place on Monday 18 September 2017 at Science City Auditorium, Kolkata from 7: 30 pm onwards. As has been the practice, this year too Vodafone brings together an eclectic mix of music and dance legends- Gulzar, Bhupinder Singh, Mitali Singh, Mamata Shankar, Usha Utthup, Soumyajit Das, Sourendra Mullick, Upal Sengupta, Anindya Chatterjee, Iman Chakraborty, Indrani Dutta to name a few.

Traditionally, the privilege of just select invitees, this edition of Vodafone Aagomoni takes a novel step to make the proceedings accessible to a larger group of music aficionados. Vodafone Aagomoni 2017 can even be viewed LIVE on the Vodafone PLAY App. Vodafone customers across the globe can download and log into Vodafone PLAY App to get a live feel of the grandeur of Vodafone Aagomoni 2017.

Extending his Mahalaya greetings to Bengalis across India, Vodafone India Business Head Kolkata and Rest of Bengal Circles Arvinder Singh Sachdev said, “We are delighted to present the 17th edition of Vodafone Aagomoni, an event that has today become the hallmark of Mahalaya in Kolkata. What began in 2000 as an endeavour to translate our Vodafone’s Bengal, Bengal’s Vodafone ideology, has grown bigger and better with each passing year, drawing participation and accolades from the who’s who of art and culture in West Bengal.”

“Taking Vodafone Aagomoni live on Vodafone PLAY Apprides on the strength and reliability of Vodafone SuperNetTM4G. With Vodafone in SIM 1 for faster upload, download and streaming I urge you all to download the Vodafone PLAY App on your mobile phones and get the ethereal experience of watching the legendary artistes perform LIVE at Vodafone Aagomoni 2017. Join Vodafone in extending a grand welcome to Ma Durga as she prepares for her annual visit to bless our homes and lives”, added Mr. Sachdev.

Vodafone PLAY in association with HUNGAMA PLAY and HOOQ, lets the users surf through 300+ Live TV channels, over 14000+ movies and TV show titles and a wide range of all genres of music. To download Vodafone PLAY, the customers can send the text ‘PLAY’ to 199 or can download it from Google PLAY Store (Android users) or App Store (I-phone users).

Vodafone India in association with a leading FM channel will be conducting a 'Slogan Contest' and a Digital Contest with #VodafoneAagomoni, enabling 200 listeners to win couple passes to Vodafone Aagomoni 2017. Interested participants will have to come up with innovative and interesting slogans on Vodafone Aagomoni or Upload Aagomoni Selfie on their facebook page with #VodafoneAagomoni, Vodafone Aagomoni 2017 will also be telecasted on Zee Bangla from 11:30 pm onwards.