MUMBAI: Jammu, one of the most attractive radio destinations now adds another radio station to the infotainment list. Red FM under its Phase III expansion entered Jammu, starting its test transmission from 25 September.

The programming strategy of Jammu station will be aligned as per RED FM’s brand personality of being irreverent, young, cool and trendy offering only superhit music. The station will have CHR (Contemporary Hit Radio) format for the city, playing Hindi and Punjabi superhit music. The brand will continue to encourage people of Jammu to speak up on issues that concern them and also bring in an amalgamation of entertaining RJs for Jammu.

Also Read: Radio Mirchi begins operation in Jammu

Speaking about the new launch, RED FM COO Nisha Narayanan said, “Our clear strategy is to expand into newer markets and capital cities. With this launch, we have entered into all key markets in India. This is also a part of our strategy to establish our leadership status. Having said that, FM radio’s entry into such sensitive markets is a major step for the growth of FM India. These markets require entertainment sources and radio fills in the need gap. As RED FM, we are delighted to launch our sixth new station this year after Jodhpur, Chandigarh, Amritsar, Patna and Surat. Our frequency here is 91.9 and irrespective of what frequency we are in, we hope to entertain and engage our listeners 24x7, in the spirit of our tagline Bajaate Raho.”

 Also Read: FM Tadka to launch four new stations

Radio Mirchi launched its 50th station in Jammu in September while FM Tadka will be launching one soon.