MUMBAI: The most awaited festival, the festival of lights, Diwali is around the corner and FM Tadka has begun the celebrations with their listeners. It's been a week that the team has initiated a new campaign for the same occasion called 'Ye Diwali Deepak Wali'.

The primary objective of the campaign is to create a buzz among people to help promote the local potters. We have witnessed the fast growing usage of Chinese lights by people over locally made ‘deepaks’. The campaign is rolled out as a CSR campaign during the festive season of Diwali, giving out a social message and promoting the 'Make in India' initiative.

The campaign is designed in two interesting ways. One – listeners named Deepak are asked to reach out to the station and given in their details. Random names amongst all would be selected and given surprise gifts by FM Tadka. The next activity is called 'Tum Mujhe Lights Do, Main Tumhe Deepak Dunga'. Here the listeners need to give away their preserved decorative lights to FM Tadka and in return, the team gives them deepaks (diya). Along with deepaks, people will also be given cotton batties, oil to light and a funnel to pour oil into these deepaks.

The new initiative carries a mission statement of - Iss baar jab ghar ghar lightein nahi deepak jalenge tab saaraa shehar bolega, This Diwali Sounds Good. Iss baar Diwali par lightein nahi deepak jalaaiye kyonki 'Yeh Diwali Deepak Wali.'

FM Tadka recently launched a station in Muzaffarpur and will be soon launching in Aligarh, Jammu and Srinagar.

Also Read: FM Tadka enters Muzaffarpur; Jammu and Aligarh stations to launch by end of October