MUMBAI: The ninth edition of International Radio Festival (IRF) will be held from 29 October to 4 November 2018. This radio galore will be held at Valetta, Malta, which is Europe’s cultural capital for 2018.Having the niche of being the world’s first and sole conference, IRF’s first outing was at Z...
MUMBAI: Radio Mirchi pulled down its '#MatAaoIndia' campaign with an apology for putting up a creative asking foreigners to not visit India in the wake of attack in Agra on a couple from Switzerland.
The Swiss couple was brutally assaulted in Uttar Pradesh's Fatehpur Sikri on October 22. They had arrived in India on 30 September. The couple was beaten up by two adults and three minors who have been arrested and sent to a childcare centre in Shah Ganj.
The minors reportedly told police that they were returning after playing cricket when they asked the Swiss couple for a selfie but pelted them with stones when they refused.
Following the incident, the radio channel came out with the campaign.
However, many people slammed the radio channel for the campaign, which intended to address the issue with some humour.
The channel posted the apology on Twitter on Friday.
The post read: "Radio Mirchi apologises for the creative it ran about the tourist incident. Our intention was not to hurt the sentiments of people. We are deeply sorry. We have removed the creative".
(Source: IANS)
As part of its refresh, the radio network recently launched its flagship show Dhun Badal Ke Toh Dekho Season 3 with Pankaj Tripathi along with a new brand song with powerful vocals by Sushant Divgikar
MUMBAI: In a world where men are often encouraged to hide their emotions, we tend to overlook the fact that Mard Ko Bhi Dard Hota Hai.
MUMBAI: With the festival of Diwali around the corner, shopping fervour is at its peak across the country. Making the festivities extra special, BIG FM, one of India's leading radio networks, is back with the third season of its distinctive campaign Super Duper Dhamaka.
