MUMBAI: Following the tremendous success of the first five seasons MY FM is back with its VI edition of Jiyo Dil Se Awards to honor and award the real heroes. The awards acknowledge the hard work and commitment of the common people working selflessly towards the betterment of the society.

In the last five seasons through these awards, MY FM has reached out to more than 100 such heroes who have been working selflessly. After being recognized by MY FM, the government and local people have also come forward to provide social and monetary help so that they can continue the work more efficiently.

The nomination process for the awards has already started and people can register themselves. This year there are ten categories for participation, Education, Environment Conservation, Health and Sanitation, Public Service, Culture and Art, Sports, Women’s Welfare and Empowerment, Child Care and Development and Economic Development including a new addition, entertainment and literature. If you or somebody you know who has been working in the mentioned categories, you can go and register online.

Speaking on the initiative, MY FM Business Head Rahul Namjoshi said, “This initiative is very close to our brand philosophy. Every year we aim to honor individuals who stand apart from the crowd and become a source of inspiration and it gives us immense pride to acknowledge the efforts of these magnanimous personalities doing such unusual things for the betterment of the society.  We are hoping to witness even bigger participation from people this year.”

MY FM is using 360 degree approach to promote Jiyo Dil Se Awards through print, radio, outdoors, collaterals, and digital media to reach out to these people.