MUMBAI: With the onset of IPL’s 11th season RED FM announced its association with SunRisers Hyderabad (SRH) for the sixth consecutive year. Cricket being a religion in India and with the onset of the biggest cricketing extravaganza, RED FM as principle sponsors to SRH aims to bring fans closer to the orange army with exciting initiatives giving the best cricketing experiences to its fans. RED FM will not only be heard on-air but also be seen on field celebrating the spirit of the sport with the SRH team. The station plans to initiate a unique and engaging 360-degree experience around the association.

As a part of this association RED FM, will create contests, meet and greets, give away tickets to the SRH matches and do exciting content for both radio and digital with the SRH team. RED FM listeners can also catch interesting team footage and behind the scene action on the RED FM app as well as also on all the RED FM social handles.

Speaking about the standing association announcement, Nisha Narayanan, COO, RED FM, said, “At RED FM, sports is an important strategic pillar and it is our constant endeavour to associate with leading sporting events and players. We are extremely excited to associate SunRisers Hyderabad for the sixth time in a row. We are infact the only media brand across the country to be on the jersey of any IPL team and infact we have the most premium jersey position. i.e. the Front Chest. Cricket is no doubt a religion in India and the team’s motto ‘Rise Up To Every Challenge’ goes with our brand’s persona. On behalf of RED’s entire family, we wish SunRisers Hyderabad a scintillating season ahead.”

Indian Premier League (IPL), the world’s most prestigious Twenty20 tournament, is back again with its 11th edition. The IPL 2018 will begin on 7 April 2018, at the Wankhede Stadium in Mumbai. A total of 60 matches will be played at nine venues across 51 days.