MUMBAI: MY FM and Rajasthan Royals have partnered for the ongoing IPL season. MY FM is the official radio partner for the team.

As a part of the partnership, the radio station will be hosting a series of activities and campaigns running across various platforms that will include on-ground activities and on-air initiatives. The content will primarily be driven by its Jaipur station and Rajasthan network of MY FM. The collaboration is aimed at resulting in a creative, innovative and a mutually beneficial partnership.

For this association, MY FM has planned an on-air festival of cricket with innovative programming to help bring cricketing heroes to the listeners. From giving away match tickets and original merchandise, to organizing a meet and greet with players, listeners will get an opportunity to be a part of the Fan Army; there will be endless activities taking place. There will be an online contest as well for listeners to win tickets to the match.

Commenting on the association, MY FM business head Rahul Namjoshi said, "We are happy to associate with the dynamic team Rajasthan Royals. Cricket is a religion in India and this format is very engaging and highly active. It is our endeavor to bring interesting content and unique experiences to our listeners. We keep introducing special programmes during various cricketing tournaments, be it the World Cup, IPL or other cricketing series.”

Launched in 2006, MY FM is the radio business of DB Corp Ltd, a pioneering brand in the radio space. MY FM took a bottom-up approach and set up its network across 30 Tier II  and III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name which signifies the emotional ownership and personalized approach of the station, MY FM has successfully established a network of 30 highly localized stations focusing on individual market preferences.

With constant evolving and innovation of its offerings, MY FM draws a keen focus on its brand philosophy of Jiyo Dil Se, forging an emotional connection with its listeners while continually creating offerings to suit local tastes.