MUMBAI: Big FM has appointed Sunil Kumaran as Country Head, Thwink BIG. Before this, the brand made two other hiring's in the National Marketing Head and Associate Vice President positions.

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Sunil returns to the BIG family to lead the network’s marquee Content studio and Talent incubator Thwink. His responsibility will involve scaling the Group’s ambitious Content Studio business through development and creation of original content, talent incubation and strategic alliances.

Speaking about the new appointment BIG FM CEO Tarun Katial said, “In his past association with us, which was close to eight years, Sunil’s exceptional domain expertise and passion for content played a key in the network's growth. It gives me immense pleasure to welcome him back to the organisation where he will effectively be taking charge and fuel the growth of our Content Studio - Thwink BIG.”

Speaking about his role, Sunil Kumaran said, “It is an extremely exciting space and I look forward to taking the Group’s vision on content forward with Thwink BIG.  We already have a highly driven and experienced team in place and they have been producing some fantastic work for the brand.  The effort now will be to scale this manifold through innovations, fresh ideas, talent and publishing partnerships.”

Sunil comes with an experience of over two decades in revenue and content planning and sales, distribution and marketing. Prior to joining BIG FM, Sunil was the Country Head of StoryLab (TSL), the specialist content agency of Dentsu Aegis Network. In his former role with Reliance Broadcast Network Limited, Sunil was the Chief Strategy Officer for the Group.

Thwink BIG Head Manish Karnatak and Associate Vice President-IP Soela Joshi along with their teams will work closely with Sunil to chart the progress of Thwink BIG.