MUMBAI: BIG FM, one of India’s largest radio networks, commences this year’s Ganesh festivities with the announcement of the eleventh edition of its award-winning initiative, BIG Green Ganesha. The eco-friendly brainchild of the network has always reinforced the absolute necessity for environment conservation and sustainability and has gained immense popularity since its inception.

Speaking on the occasion, BIG FM spokesperson from said, “BIG Green Ganesha is one of our oldest campaigns and 11 years of its presence stands testament to the rise of eco-friendly practices and a sharp decline in big colourful Ganesha idols. With every passing year we only aim to make this campaign larger than the previous one and receiving immeasurable support from our charming listeners has been extremely gratifying for us. We wish to thank our brand partners who have not only associated with us but substantially laid their trust in the concept providing us its extended reach.”

In order to make a conscious effort of keeping the environment clean, this year’s BIG Green Ganesha associated with kids from various NGOs to create eco-friendly Ganesha idols. A workshop at BIG FM studio in Mumbai was organized where exceptionally talented kids from the NGOs crafted Ganesha idols through unique techniques of clay moulding. The radio channel looks forward to empower the next generation with an art that is not only worth learning but will also teach them the importance of protecting the environment.

In the past many celebrities have extended their sincere support to the campaign and this year BIG FM is blessed to have been supported by the legendary veteran singer Asha Bhosle, who applauded BIG FM for the concept. An ardent worshiper of lord Ganesha, the melodious singer urges people to consciously adopt idols that are eco-friendly in nature and contribute their bit in retaining the environment safety.

The campaign that laid its foundation from the city of Mumbai in 2008 has now been adopted nationally and spans across 15 cities this year including Pune, Bangalore, Hyderabad, Nagpur, Goa, Ahmednagar to name a few. The most successfully running intellectual property of 92.7 BIG FM BIG Green Ganesha has won various accolades for its work over the years including the prestigious India Radio Forum Excellence in Radio Award and Golden Mikes.

The radio network enters the eleventh year of its long-standing association with the magnanimous Lalbaugcha Raja and is proud to be the only official radio presenter on board. Like every year BIG MJs will host their shows live from a studio booth set up at the pandal attended by lakhs of Mumbaikars sharing real time updates; giving listeners insights into the grandeur of the festivities. Levelling up the innovation and living up to the network’s proposition of more music promise, a dedicated jingle on the theme of the festival is specially curated by JAM8; a music production house by renowned music composer Pritam Chakraborty.