MUMBAI: Club FM, the radio division of the Mathrubhumi Group launched its seventh radio station in Allapuzha (Alleppey), Kerala. The station was launched on the birthday of popular Malayalam poet and lyric writer Vayalar Ramavarma.

The station will be aired on the frequency 104.8 FM and will offer authentic information for day to day life and round-the-clock entertainment and music programmes to the Malayalee diaspora.

Popular cine actor Kunchacko Boban is the brand ambassador and face of the newly launched station.

The launch function was attended by KunchackoBoban as Chief Guest, along with M P Veerendra Kumar (Managing Director), P V Chandran (Managing Editor), M V Sreeyams Kumar (Jt Managing Director),R Jaideep ( DGM – Club FM), and BharathiAmma ( wife of VayalarRamavarma),along with other company officials.

Club FM 104.8 sports the tagline ‘Ton Kannakkinu’ that means ‘tonnes of fun’.

Club FM Jt. Managing director Shreyams Kumar said, “Club FM is a sunshine brand, cherished for its zest, positivity and humour, and Club FM 104.8 will also share the same qualities. We have put in exhaustive research in identifying the station’s positioning and developed a programming mix that will deliver an enjoyable experience for our listeners. We look forward to delight listeners with innovative content and presenters will be an industry first on the radio.”