MUMBAI: Mirchi is all set to kickstart the fifth edition of the Mirchi Neon Run ; with their glowing brand ambassador Taapsee Pannu. Started in 2015, this party run is inspired by international Neon theme-based runs and brings together partying and fitness to create an unforgettable experience. With a Zumba warm-up session, a finale post-run after party and loads of exciting neon glow- in-the dark merchandise and accessories, this 3km run promises to set the city aglow with its #GlowGuilty vibes!
The youthful, vibrant spirit of this recharged edition of Mirchi Neon Run was perfectly captured at the neon-themed press-conference held at Mirchi’s Mumbai office. Taapsee Pannu, dressed in neon attire launched the Neon Anthem along with Mirchi’s very own RJ Arjun amidst much fun and fanfare. Tickets for the event are now LIVE on mirchineonrun.com and BookMyShow.
Brand Ambassador Taapsee Pannu said, “It’s my second year as the brand ambassador of Mirchi Neon Run and it’s just as fun and exciting as it was the first time. There’s no guilt in having a blast and living life to the fullest which is what the #GlowGuilty campaign is all about. Mirchi Neon Run will be happening across 21 cities in India this year and I hope all of you guys come down to party at the most glowing event of the year.”
Mirchi spokesperson said; “Owing to its success over the past couple of years, we are keen to give our Neon Run enthusiasts an even more rocking experience this year. In its 5th edition, we are launching the #GlowGuilty campaign which brings out the essence of Mirchi Neon Run. We invite everyone to come out and join us.”
