| 02 Dec 2023
Mirchi's Onam Extravaganza, Colouronam, Welcomes Artists to the Radio

MUMBAI: Mirchi, India’s no.1 city-centric music and entertainment company, is excited to launch an Onam-special initiative called Colouronam, spanning across Kochi, Kozhikode, and Trivandrum. Mirchi is all set to fill the airwaves with Onam festivities, bringing forth joy, entertainment, and a touch of celebrity flair to its listeners. Throughout the festive season, for five days, renowned Malayali singers, actors, and chefs will grace the Mirchi studios as guest RJs, known as StaRJs, offering a week fueled with unparalleled entertainment.

Mirchi has partnered with various celebrities, including music director Hesham Abdul Wahab, actress Annu Anthony, actor Gokul Suresh, chef Pillai, MP Hibi Eden, and popular designer Stephy Xavier to craft a truly memorable festive experience for Malayalis. These StaRJs will take the reins of Mirchi’s morning shows as RJs and delve into various themes that resonate with the essence of Onam. Throughout the week, listeners can look forward to engaging discussions on topics including Onam memories, delicious Onam delicacies, traditional attire, the evolution of Onam celebrations, and the timeless melodies of Onam songs.

The festive spirit will also reach the listeners, with on-air giveaways including stylish clothes and coveted movie tickets. Additionally, Mirchi's RJs will actively engage with the audience through Onam-themed reels on Instagram, further intensifying the excitement across social media platforms. Mirchi is all set to release an original song titled Onamaayi. This exclusive track will be unveiled on-air on August 24th.

Commenting on this initiative, Ajith U, Business Director, Tamil Nadu & Kerala, ENIL, Mirchi said, “This Onam, Mirchi is embracing the joy, unity, and cultural richness that Onam embodies through its initiative - Colouronam. We are thrilled to have the captivating voices of everyone’s favourite StaRJs infusing the airwaves with their unique charisma and enthusiasm. Through this initiative, we aim to create an unparalleled festive experience for our listeners in Kochi, Trivandrum, and Kozhikode.”

Sharing his Onam favourites, Gokul Suresh, said, “My fondest memory is celebrating Onam in Guruvayoor, when we filmed an Onam song that time; for me, the highlight and favorite part of the Onam is payasam.”

For more updates and to be a part of Mirchi's vibrant Onam celebrations, tune in to Mirchi 104 and follow mirchimalayalam for exclusive content.