MUMBAI: With the festival of Diwali around the corner, shopping fervour is at its peak across the country. Making the festivities extra special, BIG FM, one of India's leading radio networks, is back with the third season of its distinctive campaign Super Duper Dhamaka. This season, joining in the celebrations is Bollywood star Sonakshi Sinha, who is the face of the campaign. Super Duper Dhamaka Season 3 promises to create a festive buzz, turning local shopping into a joyful extravaganza of exciting offers, memorable experiences and unbeatable deals, all while supporting local businesses.

Aimed to provide small-scale retailers with a platform that boosts their reach and drives real sales, the campaign makes shopping a fun and rewarding experience for consumers. Super Duper Dhamaka not only highlights the uniqueness of local shopping but also transforms it into a vibrant celebration with a touch of Bollywood magic. The festive period is a great time for consumers to make the most of significant deals that retailers have to offer.

Sunil Kumaran, COO of BIG FM, shared, “After the great success of the first two seasons, we are excited to launch Season 3 of Super Duper Dhamaka with Sonakshi Sinha. Our endeavour with the campaign has always been to provide small scale retailers with a powerful platform to extend their reach and boost sales, while bringing joy and great deals to shoppers. Given Sonakshi Sinha’s incredible influence, we are happy to have her onboard to support this cause and we look forward to an amazing response this festive season. Furthermore, this initiative aligns with BIG FM’s commitment to staying deeply rooted in local communities, ensuring we not only engage with our listeners but also preserve the authenticity of their shopping experiences.”

Speaking about the association, Sonakshi Sinha said, “I am thrilled to join hands with BIG FM for their innovative campaign Super Duper Dhamaka Season 3 that not only supports local retailers but also brings great deals to shoppers during the festive season. Diwali is all about celebration and this campaign perfectly captures that spirit by ensuring great deals for shoppers and ensures better footfall for local retailers. The idea of empowering local businesses is something that I am excited to extend my support to.”

The previous two seasons of Super Duper Dhamaka featured well-known actors Govinda and Sonu Sood respectively, garnering an impressive radio reach of up to 47 million. Season 3 of the campaign will be extensively promoted on-air and across digital and social media platforms of BIG FM.