MUMBAI: Big FM has consistently spearheaded initiatives that create awareness about preserving the environment, one such campaign being 'Chora Ganga Kinare Wala' in Kanpur. In its second season this year, on World Environment Day, 'Chora Ganga Kinare Wala' invites kids along with RJ Sid to keep the Ganga clean as well as spread awareness about the need for preserving it.

Having tasted success and enthusiastic participation from the region in the first season, the FM station brings back the second season from 5th – 10th June at Kanpur. This season will mark the entry of children as agents of change. They will be spearheading the movement through active participation. In order to call for prompt action, RJ Sid will shift his LIVE STUDIO to Sarsaiya Ghat.

Speaking about Season two of ‘Chora Ganga Kinare Wala’, Reliance Broadcast Network Limited EVP and business head Ashwin Padmanabhan said, “We, at Big FM, truly believe in creating awareness about preserving the environment and inviting locals to spread the message. The first season of ‘Chora Ganga Kinare Wala’ received a fabulous response and we were keen to introduce the second season in a bigger and better way. Inviting kids to drive the crusade was important for us as they are the future of our country and will be carriers of our nation’s development. We hope that our endeavor strikes a chord with the people and they actively encourage their children to participate and help in bringing about the change.”

He further added, “We are confident that our initiative will encourage the residents of Kanpur to be more responsible towards their environment and that we will receive unprecedented support to bring about positive changes in the city's environment."

On being asked how different this Season is, RJ Sid said, “I am proud to be a part of this fabulous campaign once again. This year, the location has been moved to Sarsaiya Ghat, following an approach to clean all ghats and consequently Ganga. Last year’s theme was “If I (Sid) can then you can too”, whereas this year I have been joined by Bal Gopal’s (children) of the city to drive the crusade. Children have a very simple and clear outlook towards life and we need to look at this Maha Abhiyan in a similar manner.”

RJ Sid will be doing live shows on a daily basis to simultaneously update people with the progress of this novel campaign through the ‘Ganga Ghat Safai Abhiyan’ capsule. He will also invite local authorities, listeners, NGOs, school kids as well as some prominent personalities on his live show to discuss the issues they face while cleaning the Ghat and the necessary action required to further the initiative.