MUMBAI:  'Don't Be Horny' campaign has generated such a buzz in Mumbai that Lions Club of Thane North approached them, in association with the Thane Traffic Police, to replicate the same in Thane. The drive was launched at Teen Haath Naaka in Thane. Red FM's RJ Malishka and RJ Rishi Kapoor, Dr. Rashmi Karandikar, DCP Thane Traffic Police, and Sunil Chavan, Additional Commissioner of TMC, graced the occasion.

Commenting on the initiative Dr. Rashmi Karandikar said, "I would first like to thank Red FM and Lions Club for bringing this campaign to Thane. It is necessary to abide by traffic rules since it is beneficial to the commuters. Noise pollution is increasing in Thane and it is important for drivers to realise the ill effects of it, not only to the environment but also to their personal health. I request all Thanekars to control their urge of honking."

District Governor of Lions Club International, Anil Jadhav, said, "Lions Club has always been at the forefront of taking up various social issues, and is glad to further this cause. Honking not only creates noise pollution but also affects the health of the people. I would like to request all the rickshawalas to curb needless honking, among other drivers."

After the inauguration, RJs Malishka and Rishi Kapoor spread awareness by meeting and requesting drivers not to honk unnecessarily at Teen Haath Naaka. They moved from person to person, distributing 'Don't Be Horny' badges. They also spoke to these people about the side effects of increase in noise pollution due to unnecessary honking.