MUMBAI: The telecom service provider Vodafone India and Radio Mirchi has launched ‘Vodafone Mirchi Grand Ganpati Gammat' (3G) which aims at enhancing the fun surrounding the annual ten day long festival, celebrated in honour of Lord Ganesha.

This celebration will take place in Pune, Nagpur, Aurangabad, Goa and Nashik.

The property will provide an opportunity for individuals and societies to celebrate Ganeshotsav in a unique way. The two categories of 3G are household and society. In this activity, the devotees have to click a selfie with their Ganpati idol and upload it on Radio Mirchi's Facebook page. The selfie with most number of likes will get a chance to play the exciting Mirchi Fortune Modak contest with a RJ and win assured hidden gifts in each Modak in the form of LCD's, smart phones, movie tickets and more.

Society selfies with maximum likes will have a female dhol pathak visit the society and play the dhols. This will be followed by Marathi film celebrities visiting the society and perform Aarti in presence of the devotees.

Radio Mirchi (Maharashtra and Goa) VP and cluster head Nitin Singh said, "With this initiative, we will give our Maharashtra and Goa Ganpati followers high quality engagement through radio and on-ground, opportunity to win big prizes in the fortune modak contest, a chance to celebrate this festival with their favorite stars, feature your selfie in a leading daily, meet our RJ's at Pune's big pandals and celebrate with our very own Morya mix on the last day."

Vodafone India (Maharashtra and Goa) business head Ishmeet Singh said, "With this initiative, our aim is to add to the delight of devotees by making them win big by participating in the contest."