MUMBAI: Reliance Broadcast Network Limited (RBNL) announced the appointment of Gurudutt Jakhmola as the national sales head – government for its Television and Radio verticals.

Bringing in his extensive experience, Gurudutt will work closely with the COO –Lavneesh Gupta in streamlining and structuring the Government business. He will also be responsible for planning and optimising the government business team for maximum efficacy, as he analyses national and state government campaigns to be able to deliver optimally.

RBNL COO Lavneesh Gupta said, "With this appointment, we further strengthened our leadership team as part of our strategic growth objective. Gurudutt brings with him a multitude of skills which we believe will inculcate strong and robust mechanisms and processes for the team and also create synergy within teams to cross leverage the best practices. Above all, we are certain that it will help elevate customer experience with our brand for the government."

Speaking of his new role at Reliance Broadcast Network, Gurudutt stated, "I am extremely delighted to have come on-board Reliance Broadcast Network. The vision that the team at RBN has for the company is what drew me closer to taking up this opportunity. I’m certain that with my experience I’ll be able to contribute to a greater success for the company and help take the businesses there to a newer level."

With varied industry expertise, Gurudutt worked with telecommunications major - Hutchison Essar Limited for duration of five years before taking on the role of National Government Lead with American IT giant - Hewlett-Packard, where he led the function for over 9 years. Having completed a Bachelors of Science in Bio-Medical, Gurudutt went on to pursue an MBA in Information Technology and Marketing from GGSIP Delhi University.