MUMBAI: As the temperature soars and makes way for heat and humidity, Big FM promises to entertain listeners by roping in popular comedians Krushna, Sugandha and Saloni for BIG Garmi Ki Chhutti. A first of its kind, the biggest comedy show on radio will be supported with exciting contests on Big FM Twitter handle, where Krushna and Sugandha will engage with their fans.

Krushna and Sugandha Mishra will be heard every day between 6 - 7 pm in the evening across the Hindi speaking markets and will help listeners beat the heat and piled up stress of the working day.

That’s not all! The largest FM network will also make use of its 45 station reach across the country to promote a special social message, ‘Pani Bachao Life Banao’, where Big FM will encourage participation from children to drive the crusade. Saloni will lead this campaign encouraging children across the across the country to goad their elders to conserve water. Saloni and the children will create awareness of water wastage and ways to stop it through humour, while volunteering to fix leaking taps and pipes as they move around the city with a plumber and a mission to save water.

Ramping up the cool quotient, segments on the programming front will also include special tips on clothing and skin care, along with exciting recipes for delectable summer snacks and beverages throughout the mid-morning shows all summer.

Speaking about this content, RBNL business head and EVP Ashwin Padmanabhan stated, “‘Big Garmi Ki Chhutti’ takes the route of beating the heat through humor and we have roped in the best in the business to ensure our listeners let go of their stress every day with us. Big FM has been driving the ‘Paani Bachao’ campaign very successfully over the past four years, this year we have made our Kids the Brand Ambassadors for the campaign to conserve our planet’s most precious resource; water. Big Garmi ki Chhutti is thus a great opportunity for our Brand Partners to connect with their consumers in a meaningful and fun manner.”

Reliance Broadcast Network Limited national creative director Paritosh Painter stated, “Summer is the time to go out and have fun, but the heat is unbearable. To make it enjoyable, we have brought together some popular artists to provide our listeners with comic relief. We are also keeping the audience engaged through contests and summer tips on clothing, skin care etc. This will expand our target base to men, women and children who like comedy, fun, tips on skin care and more.”

The man with quick wit and a rib-tickling sense of humour, Krushna spoke about being a part of the Big Garmi Ki Chhutti, “I am extremely delighted to be a part of Big Garmi Ki Chhutti, the biggest comedy show on radio. Fun and humour is an essential part of any summer vacation and the campaign allows me to entertain listeners and keep the mood light and happy during Big FM’s special summer offering.”

Talented comedian, singer and television presenter, Sugandha Mishra expressed, “Big FM’s summer campaign, Big Garmi Ki Chhutti is a fun and innovative offering that involves components of laughter, masti and keeping it cool in this hot weather!  I am excited to be a part of the biggest comedy show on radio and happy that I entertain listeners by spreading joy and laughter.”