MUMBAI: Rajiv Mishra, the founder and the first president of the Association of Radio Operators of India, will soon join US tech giant Apple as its India head of media and public affairs, media reports say.

Mishra is currently vice president of media and corporate social responsibility division at Samsung Electronics Co. Ltd. Mishra joined Samsung in August 2014, where he oversees the entire media mandate for the organisation across the country.

Mishra has earlier worked for various media organisations like Hindustan Times Group, Star TV, Zee TV, Reliance Infocomm Limited, News 24 (BAG Films and Media) and India News, among others. Mishra also worked with Lok Sabha TV as CEO and has been a nominated member of various media advisory bodies in various ministries.

He is the founder of the Electronic Media Rating Council of India and his contribution in television ratings methodology in Europe has been recognised by International Telecommunication Union and European Broadcasting Union at Geneva. Mishra is also the founder and first president of Association of Radio Operators for India (AROI) and also the first president of Association of Regional Television Broadcasters of India (ARTBI), the industry representative body of regional Broadcasters of India. He has recently been nominated as member, expert committee of Information & Broadcasting Ministry to develop papers on copyright issues.