RadioandMusic
| 22 Dec 2024
BARC Week 1: MTV Beats, 9XM swap positions

MUMBAI: In Week 1 of Broadcast Audience Research Council (BARC), WOW music channel has scaled down in its numbers as it’s received 15912 impressions (‘000s) as per last week when the channel grossed 20819 impressions (‘000s).  Channels MTV Beats, 9XM have drifted in their positions but rest have stuck to their ranks.

9X Jalwa has scaled down in its numbers, receiving 101747 impressions (‘000s) in comparison to week 52 where the channel has got 102896 impressions (‘000s).  MTV Beats has drifted towards the fourth position attaining 119004 impressions (‘000s) this week as it received 127245 in BARC week 52.

Zoom has managed to make a good hike with 76588 impressions (‘000s) as compared to last week when the channel attained 74089 impressions (‘000s).

Overall, the channels have not made a shift in their position, but have made a certain dip and rise in the numbers.

Click to view the table

Rank

Channel Name

Impressions '000

1

Mastiii

200248

2

B4U Music

152507

3

9XM

133966

4

MTV Beats

119004

5

Sony MIX

108356

6

9X Jalwa

101747

7

Zoom

76588

8

Bindass

74054

9

Zee ETC Bollywood

33497

10

Music India

25640

11

WOW

15912

12

MTV Beats HD

4058

13

VH1

2548

14

9XO

1281

15

Sony Rox HD

1008

16

VH1 HD

277