| 16 Apr 2024
RAM Wk 23-26: Radio City leads in Mumbai, Mirchi in Kolkata, Fever tops Delhi, Big FM rules B'lore

MUMBAI: Radio City becomes the market leader in Mumbai with 15.7 %, but Big FM and Radio Mirchi were the biggest gainers per Week 23-26 (5-06-2011 to 2-07-2011).

Big FM continued to be the market leader in Bangalore and recorded a big growth of 0.7% and gained 0.6% in Mumbai. Even though Radio Mirchi fell at the number two spot in Mumbai, it has climbed to the second spot with a gain of 0.8% in Delhi defeating AIR FM-2 Gold at the third spot.

MUMBAI: Radio City has toppled Radio Mirchi for the number one spot albeit by a slim 0.1% to become the market leader with 15.7 %, followed by AIR FM2-Gold which is at the third spot with a market share of 14.6%.

DELHI: Fever FM claimed top position even after registering a loss of 0.3% with a market share of 20%, contrary to Radio Mirchi which gained 0.8% at the number two spot with 19.3%. AIR FM-2 Gold fell at the third spot with a loss of 0.5% to close down the week at 18.2%.

BANGALORE: Big FM, the market leader reestablished its strong grip on the top spot with a big growth of 0.7% market share to close week at 19.5%. Radio City continued to maintain the second position with 18.9%, followed by Radio Mirchi which loss 0.6% and closed the week at 16.5%.

KOLKATA: Radio Mirchi leads with a market share of 22.2%, farahead of number two Big FM  which lost 0.6% closing the week with 15.9%, followed by Fever FM with a market share of 10.4%.

Click here for the detailed RAM data for week 23 to 26 - '11