Intex launches two feature rich, music mobile phones
MUMBAI: Intex has launched two more dual feature rich music mobile phones in the Indian market - INTEX IN 4477 and IN 2020 Elegant.
INTEX IN 4477 is a voguish Dual SIM (GSM+GSM) phone with a befitting video and audio playability. It plays all video formats including MP4 and 3 GP and has a great sounding audio output. A big 2.4" QVGA screen should immediately catch the eye of the discerning consumer. Owing to the screen, the phone gets a full-score on the visual clarity.
The phone also rides on other utility centric functions like expandable memory up to 8 GB, tri-band operations (900/1800/1900) and USB-PC connectivity for easy data, music and video transfer Array of regular, �must-have' features include Bluetooth, VGA Camera, FM radio, Audio player and a generous phonebook memory of 1000 contacts. A long battery providing talk-time of four hours and stand-by time of up to 8 days are other interesting features. Available at a MOP of Rs. 3800, it is worth a try for users who have two GSM connections and who would not like to compromise on looks and entertainment features for a Dual SIM phone.
INTEX IN 2020 Elegant is also a GSM + GSM, Dual SIM phone. It comes as good news for all FM users. Carrying ear-phones for listening to FM is now just a pass?©. The phone doubles up as a radio on stretching out a small antenna on its top It also has an audio player, expandable memory and torch light.
Another interesting feature to woo the consumers is the auto call record function. It is surely going to strike a chord with professionals who wish to record their conversations for future reference. This is an automatic in-built feature and does not need any pre -activation. A battery stand-by time of up to 7 days, talk time of
4 hrs and a MOP of Rs. 2800 make it a good buy in its genre.
Supporting the new models is the company's 360 degree marketing and communication strategy comprising the �Do Dilwale Phone' TV Commercial (currently on air), print campaigns, OOH activations, point-of-purchase advertising, web based promotions, etc.
