MUMBAI: 615 Music, one of America's preeminent Production Music companies and providers of production music and original themes for television networks, programs, feature films, radio, commercials, on-air promos, interactive applications and multi-media clients, has launched a comprehensive new music search engine called 615 Music Search,... and concurrently has redesigned its website. The company will demonstrate its new website and new Music Search features during NAB 2009. 615 Music President and CEO Randy Wachtler made the announcement. (NOTE: During NAB, the company will have booths located at: NAB Booth # SL9111 and RTNDA Booth #R303.)

615 Music's newly redesigned website can be seen at www.615music.com . The company's newly launched 615 Music Search... system can be accessed by clicking on Search and Download Music... from the home page, or by going directly to http://Search.615music.com.

According to Mr. Wachtler, the newly launched 615 Music Search... allows the company's users to log in and enter information into one basic search box, as opposed to using scrolling lists that had, previously, encompassed key words, genres, styles, instruments, etc. The search results are displayed in a similar fashion to iTunes with a scrolling list or by CD cover only. The features of 615 Music Search... also extend to auditioning tracks—users can simply follow the audio wave form and fast forward or rewind at the point in the track of their choice.

Another benefit to the new music search is its ability to create cue sheets of particular play lists. That allows 615 Music clients to report usage between an agency and the production house—a more streamlined approach which prevents errors. It also allows users to drag and drop songs into those play lists, which can then be e-mailed to clients. Users have two options to download music: AIF (48k) or MP3 files (320K.) Each track that is downloaded carries metadata with it, allowing the client to proceed with searches on their own in-house systems.

615 Music IT Manager and Webmaster Bo Boswell said, Overall, our new �615 Music Search' presents our clients with an entirely different experience. The new search bar functions in a similar fashion to Google, in that the user's search term is mined across all of the metadata in our catalog of more than 30,000 cuts. And the search results can be modified. For instance, if the user searches under the phrase �quirky guitar,' it instructs the search engine just where to look....

In other 615 Music News: During NAB 2009, 615 Music will be offering Happy Hours... with beer and wine to guests who visit the company's NAB Booth # SL9111, on Monday April 20 and Tuesday April 21, from 2:30–4:30 PM. Live music, under the umbrella 615 Music Unplugged Happy Hour,... will be provided by artist Mark Slaughter from the band Slaughter,... who will play a set and sign autographs during each of those time frames.