MUMBAI:Nagpur, October 29, 2007 - 94.3 MY FM, the Bhaskar Group radio station, announced the launch of its newest station in Nagpur with a bang, featuring a mesmerizing concert by India`s original Rock Band, Euphoria. The band`s performance on the occasion of 94.3 MY FM`s new station launch added zing to the air and made it undoubtedly one of the most electrifying nights in Nagpur City in a very long time.

94.3 MY FM`s Nagpur station became operational on Sunday, October 21, but the launch was officially announced through an unforgettable Mega Musical Concert on Saturday, October 27. The venue for the Mega concert was the Krazy Castle auditorium in Nagpur City, exactly opposite the beautiful Ambazari Lake - the perfect setting for the occasion. People poured in huge numbers to be a part of the whole experience, adding to the enthusiasm of the performers. And for all those music lovers who couldn`t make it to the concert, 94.3 MY FM aired the entire concert Live! for its listeners.

Spirits were high and Nagpur was in for a truly amazing musical performance. And once the band started performing, it was a pretty noisy affair. Audiences roared and cheered every song and the city was completely `Dhooming`.

Euphoria was formed in 1989, but made it to the big league after nine long years of dedication and efforts with its first hit `Dhoom`. The band coined the term HindRock in India and today, has created a home for itself in the hearts of music lovers across the country.

Said, Mr. Harrish M. Bhatia, Business Head, 94.3 MY FM, "Euphoria is the success story of five passionate and committed youngsters who followed their hearts. 94.3 MY FM shares the same philosophy as theirs, which is why Euphoria`s association with the launch in Nagpur. The music lovers present here and the ones listening to the telecast at home got a truly mesmerizing musical treat."

Added, Viplove Gupte, National Programming Head, 94.3 MY FM, "After setting the standards & expectations so high with such a massive launch event, we will do our best to keep this momentum going for the Nagpurites.