MUMBAI: Acer India launched a new breed of Windows 8 powered touch enabled devices, remarkably slim and designed to take the avatar of dual functionalities. With the tablet and touch - notebook computers marking the advent of a new era, the company expects 80 per cent of its products to be on touch technology by 2015.

Customers are moving to a touch-centric way of computing for most of their everyday tasks, such as web browsing, checking email, and entertainment. The new line of mobile products will shape the company’s focus on redefining the computing experience through progressive design.

During the launch Acer India MD Harish Kohli said, “Acer has always been a frontrunner in setting up industry benchmark; today we are the first PC player to launch a full-featured 8.1-inch tablet, along with two other new products, the Acer Aspire P3 and Aspire R7. With portability and mobility being the key focus areas for the company, these devices are designed to appeal to consumers across genres. These products are designed in a manner to fulfill the requirements of a techno-savvy consumer and provide an end to end solution for all day computing. Touch being the future, we are excited to collaborate with Microsoft to deliver a powerful new class of Windows devices for the Indian consumer.”

The Iconia W3 is a smooth blend of productivity and entertainment, the company has thoughtfully engineered the tablet to provide an experience where consumers can bridge the two worlds into one single platform to create, read, work and play in the Windows environment. Keeping on-the-go performance in focus, the sleek 8.1-inch design tablet can be swapped between functionalities said  Acer India CMO S Rajendran .

Acer Iconia W3

The Iconia W3 provides an unprecedented tablet experience, with a design that is compact enough to use comfortably in one hand for reading and web browsing. With a screen large enough for entertainment and desktop applications it’s ideal for professionals, students and families who want the ease of use of a one-hand tablet and the power packed Windows 8 experience along with seamless access to Microsoft Office 2013 including Word, Excel, PowerPoint and OneNote.

The Iconia W3’s design makes it incredibly useful for productivity in several different ways. The slim and sleek device weighs 540 grams and is only 11.35 mm thin making it easy to take anywhere. The device pairs with an optional full-size Bluetooth keyboard that holds the tablet upright for typing and then conveniently docks to the tablet to lay flat for easy, screen-protected transportation. The keyboard mirrors the size of those found on larger 13.3-inch notebooks, so it is comfortable to use and ensures working on documents and presentations even more convenient.  The Acer Iconia W3 is designed with a virtual keypad sized for optimal thumb typing. The Iconia W3 will be available from Rs 30,499/- onwards.

Microsoft Corporation India country general manager – consumer channels group Chakrapani Gollapali said, “Windows 8 provides the best blend of work and play, making it incredibly simple for people to consume and create content from anywhere. With the new range of Windows 8 devices from Acer, we are seeing the vision set forward with Windows 8 coming to life, across an amazing array of touch enabled, lightweight and ultra-portable form factors. We are proud to have partnered with Acer and are excited about delivering truly desirable devices to Indian consumers.”

Aspire P3 Ultrabook

Acer Aspire P3 Ultrabook, which delivers all the benefits of an Ultrabook in a unique design that easily transforms into tablet-mode. Today, many users are puzzled choosing between notebook, hybrid, convertible or tablet designs while selecting a mobile computing device. The Aspire P3 takes care of all the above user features without compromising on the performance. Running on Windows 8, the Aspire P3 is the ideal mobile computing device for users who want to create and consume content.

Weighing only 1.3 kilograms and measuring 0.77-inches thin, the newly defined mobile PC delivers on the promise of Ultrabooks with excellent performance and long battery life in a highly portable form factor. It adds the many benefits of tablet with a design that allows the touch-screen display to be used freely or in the keyboard-case. This gives Acer customers enhanced mobility as well as more ways to enjoy their device using touch for the latest apps, viewing photos, keeping in touch and having fun.

The new Acer Aspire P3 Ultrabook makes touch computing even more powerful by providing customers with the responsive performance, fast boot times, and long battery life they want in a mobile PC. Plus, the form factor of the Acer P3 adds the productivity to ensure all-day usefulness beyond the fun in tablet mode. The Aspire P3 will be available from Rs 54,499/- onwards.

Touch-and-type Aspire R7 notebook

The Windows 8 powered Aspire R7 notebook a desktop replacement features a 15.6" Full HD 1920x1080 touch screen made for the new computing lifestyle, which increasingly combines touch and type. With a repositioned keyboard and the revolutionary Ezel hinge that moves the display forward and into different positions, the Aspire R7 makes the combination of touching the screen and using the keyboard more intuitive and natural. With four modes of operation, the R7 can easily be used as a conventional notebook, a pad, a display, or switched to "Ezel" allowing the screen to float over the keyboard at various angles. This enables users to work where they want and how they want: seated or standing, at a desk or on their lap. The Ezel hinge makes it easy to flip the display over, and to touch or type while creating, browsing or sharing content. The Aspire R7 will be available from Rs 74,999/- onwards.