MUMBAI: Aircel, one of India’s leading data led telecom player and Songdew, India’s largest and most favorite music service with over 20,000 registered artists on its website, today launched a path breaking campaign, ‘Aircel - Free the Music’. The initiative entails the launch of debut music albums of six selected artists and bands from across India - Tungzten, Pratigya, Badnaam, Chinmayi, Joel and North East Breeze. The artists are being given an opportunity to perform live at prominent venues across five cities of India – Delhi, Mumbai, Pune, Chennai, and Gauwhati.

The campaign kick-started with two of the selected bands, Pratigya and North East Band, launching their respective albums ‘Jiyaara’ and ‘Groove’ during their live performance at Hard Rock Café.

The six artists and bands have been selected from a pool of thousands of artists who uploaded their music on the Songdew website. The artists were selected based on the feedback of listeners and evaluation by the Songdew editorial team. The music of these artists is being promoted through an extensive 360 degrees campaign covering all communication channels including distribution across all major stores, print advertisements, TV and radio spots, interactive web specials and extensive social media activities. Radio City, 9X, YuppTV, GTPL, Radio79 have also committed to support this initiative through their services.

Speaking on this exclusive initiative, Aircel chief marketing officer Anupam Vasudev added, “As a brand, Aircel has always understood the pulse of the youth and we constantly strive to introduce innovative products and services for this segment.  Aircel ‘Free the Music’ platform will give young and upcoming musicians, a golden opportunity to showcase their talent and fulfill their dreams. Through this campaign, Aircel aims to reinforce its commitment to connect with and empower the youth.”

Some of the innovative products and services introduced by Aircel to build affinity amongst the youth include successful and popular offers like pocket music international, pocket buddies, pocket internet games, partnerships like Yebhi.com.

Songdew founder Sunil Khanna says, “Songdew seeks to address the distinctive needs of aspiring artists and bands in India. A unique feature on Songdew is the fact that we are focusing on providing opportunities and promotion to artists through a combination of exclusive online and offline platforms. This is significant as the penetration of internet is still not very high in India and, hence, for musicians to get popular, they need to create a buzz for their music via multiple channels. With the launch of the Free the Music Campaign, we are fulfilling our promise to artists to gain the recognition they deserve by integrating 360 degree promotion along with the extensive promotion on www.songdew.com, the fastest growing music network in India.”

Since its launch a few months back, the number of active users and artists uploading their music on Songdew has been constantly growing with the website boosting of over 20,000 registered artists and thousands of people logging in daily.