MUMBAI: In its pioneering effort to increase internet adoption, Aircel, one of India’s leading telecom players, launched another unique data plan, Pocket Internet 24 (PI-24). The innovative product offered at Rs. 24 for a higher validity of 30 days for 100 MB data, will enable customers to experience and experiment internet on their mobile phones at an economical price of less than Re. 1 per day.

Especially designed for first time mobile internet users, Pocket Internet 24 will offer adequate data to help familiarize with popular search engine and social networking websites. The customers will be able to download applications, surf net and stay connected with family and friends.

Aircel chief marketing officer Anupam Vasudev said, “India has the third largest internet users in the world and is rapidly adding 70 million mobile internet users a year. It is ironic that despite this exponential growth, a majority of the Indian population has never experienced internet on their mobile phones. These customers have used internet in cyber cafes and desktops but have never experienced internet on their phones due to limited awareness and knowledge of mobile internet. With Pocket Internet 24, we aim to tap this segment and drive internet adoption among first time internet users.”

He adds further, “Pocket Internet 24 is developed keeping in mind the two key issues of a first time user - time to learn and the fear of overspending on data. The product will offer higher validity at lesser price to ensure ample time for the customers to learn and understand the usage of internet on mobile.”

Aircel has led the data revolution in India by launching Pocket Internet which changed the way internet on mobile was perceived and consumed. Pocket Internet 24 is a part of Aircel’s data portfolio which will be available in North East, Jammu & Kashmir, Orissa, Kolkata and Rest of West Bengal, Tamil Nadu and Bihar. The product will be rolled out in rest of the circles on April 24, 2013.