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MUMBAI: The Festival of Asian Marketing Effectiveness has announced the 2013 shortlist ahead of the Festival and Awards, which are set to take place in just two weeks’ time across 8 & 9 May 2013.
881 entries were received into 28 categories, which comprise of 12 Product & Service Categories and 16 specialist categories including: Most Effective Use of Social Media Marketing, Most Effective Use of Digital Media, Most Effective Use of Technology, Best Use of Data / Research, Best Non-traditional Thinking / Non-advertising Idea. A dedicated jury of 50 industry specialists have completed preliminary judging of the work and arrived at a shortlist of 136 entries from 14 countries.
“Every year the Asian Marketing Effectiveness Awards offer the chance for the next benchmark to be set for marketing effectiveness within the Asia Pacific region. We have an exciting mixture of work on the shortlist and we will watch with interest to see which pieces the jury deem worthy of being elevated to prize winning status and in turn, set the new precedent,” says Terry Savage, chairman of Lions Festivals.
The Festival of Asian Marketing Effectiveness offers a full two days of content with seminars given by some of the industry’s best, as well as the opportunity to network with fellow delegates. Two new additions for the under 30’s will take place at this year’s Festival; the Young FAME Competition which will ask planners working in advertising agencies to compete across 24 hours to devise a winning planning strategy, and the FAME Academy which aims to foster young talent by providing a tailored learning programme for strategists and planners across Asia Pacific.
25 members of the original jury will now head to Shanghai to discuss and debate the shortlisted work. The shortlist will be on display for delegates to view throughout the Festival in the Pudong Shangri-La, Shanghai, home to the 2013 Festival and Awards. The winners will be honoured and revealed for the first time during the Awards Ceremony which will take place on the evening of 9 May.
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