MUMBAI: B4U Music, the leading Asian channel in the UK, will be the official sponsor of The Asian Bride Show 2009 in London this weekend, it was announced today.

B4U Music provides a fusion of Asian and British entertainment to a large audience. The channel therefore has a strong connection with the Asian Bride Show as both organizations carefully reflect a style and audience influenced by the East meets West culture. The network is constantly supporting and seeking involvement in major events in the Asian entertainment and lifestyle sectors.

The Asian Bride Show 2009, which is brought to you by The Asian Woman Group of magazines, is set to be the largest, most enlightening Asian bridal event in the UK. This year the event will take place at the country's leading venue for entertainment; the Wembley Stadium. The prominent location reflects the popularity of the event, and the substantial success it has in inspiring brides with innovative ideas for the biggest day of their lives.

With the involvement of major companies all around the world, there will be more than 200 extravagant stands, fashion shows and the opportunity to network and receive advice from industry professionals.

The event will be taking place at Wembley Stadium London on the 24th January and on the 25th January.

Covering two major cities in the UK, The Asian Bride Show will also be held at The Sheridan Suite Manchester on the 31st January from and on the 1st February.

B4U Network is constantly supporting and seeking involvement in major events in the Asian entertainment and lifestyle sectors .Being a official sponsor B4U Music will be a main exhibitor at the event providing visitors with information and goodie bags.

"We are extremely honoured to be associated with such a prestigious show and certain that it will be an innovative and enjoyable event "said Sunil Rohra, Global CEO of B4U Network.