MUMBAI: With Holi round the corner and everyone getting into the the fun and frolic zone of the festival of colours. Dhamaal 24, the radio network of B.A.G Films & Media Ltd has devised a unique entertainment package titled Holi, Hansi Hurdang for its listeners to celebrate this joyous and colorful of all Indian festivals.

Holi Hansi Hurdang (HHH) will involve listeners by requesting them to share poems written by them with other listeners via radio. Listeners can SMS HHH to 560065 to avail the opportunity to be on the airwaves, sharing studio space with the radio jockey of Dhamaal 24 while reciting their poems. HHH is a fun and engagaing initiative to celebrate Holi and is bound to attract many listeners to come out with novel, funny and even profound poems to share with the radio network and fellow listeners of Dhamaal 24
And also Idea cellular has launched a campaign in Hissar and Karnal in association with Dhamaal 24, the radio network of B.A.G Films & Media Ltd. Titled Pichkari, the campaign will spread awareness of the benefits of using chemically free products on Holi and related information on the same.

As a special feature, a uniquely designed float will reach the two cities to reach out to the people and spread the message through nukkad nataks made especially on the theme. This event will be broadcast on Dhamaal 24 to reach out to a larger audience and spread the message of a safe and natural Holi.

Exciting contests, prizes and giveaways will be additional features of the campaign. 'The fun and frolic of Holi is something we all look forward to, but spreading the message of a safe Holi is something we at Dhamaal 24, are proud to be associated with,' said Programming Head of Dhamaal 24 Shailja Naqvi.

"We try to come up with unique ideas and interesting ways to engage more and more listeners in our programmes. Our radio station is dedicated to not only disseminating the best of radio content but also to getting more people to feel for Dhamaal 24 as a friend with whom they can share their joy and even celebrate Dhamaal festivals like that of Holi," added Naqvi.