MUMBAI: The prestigious Dubai Lynx Advertiser of the Year award is presented to advertisers in the MENA region who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agency or agencies. This year the organisers of the Dubai Lynx International Festival of Creativity are proud to present this honour to Batelco (Bahrain Telecommunications Company).

In the past two years, Batelco’s advertising, produced by their agency FP7, has won three Dubai Lynx Grand Prix: two in 2012 for its ‘Hospital’ campaign which won both the Print and the Print & Poster Craft Grand Prix; and in 2011 they were awarded with the Promo & Activation Grand Prix for the launch of their brand audio signature ‘SuperSonic’. In addition, Batelco has received a further two Gold, eight Silver and thirteen Bronze Dubai Lynx awards across the Direct, Film, Film Craft, Integrated, Interactive, Media, Outdoor, Print, Print & Poster Craft and Promo & Activation categories.

“Batelco has won numerous Dubai Lynx awards across many different categories in the last couple of years, a clear demonstration of the company’s willingness to embrace creativity to help build the brand across its territories. We are delighted to present them with this year’s Advertiser of the Year Award,” comments Lions Festivals CEO Philip Thomas, who with Motivate jointly organises the Dubai Lynx International Festival of Creativity.

The Dubai Lynx Advertiser of the Year 2013 trophy will be presented to Muna Al Hashimi, General Manager of Batelco’s Consumer Unit, in front of a crowd of 1,300 plus industry peers during the Dubai Lynx awards ceremony at The Madinat Jumeirah Arena, Dubai, on 13 March.

Muna Al Hashimi said that she was delighted to receive the great news that Batelco would be recognised for its creative advertising programmes of 2012 by being presented with the Advertiser of the Year Award.

“I want to extend my great appreciation to the event organisers for choosing Batelco to receive this prestigious Lynx award and additionally I extend my thanks to all concerned at Batelco for their dedication and great efforts which has contributed to our success. This triumph will give us much encouragement to continue with our endeavours.”

Batelco Group, listed on the Bahrain Bourse, is the leading integrated communications provider in the Kingdom of Bahrain and a company of reference among the region’s key telecommunications players for innovation and customer experience. Batelco serves both the corporate and consumer markets in the most liberalised and competitive environment in the Middle East region. It delivers cutting-edge fixed and wireless telecommunications services to its customers in Bahrain, Kuwait, Saudi Arabia, Jordan, Yemen and Egypt. The Batelco Group of companies offers end-to-end telecommunications solutions for its residential, business and government customers in Bahrain on Next Generation, all IP fixed and 3.75G wireless networks, MPLS based regional data solutions and GSM mobile and WiMax broadband services across the countries in which it operates.

The Dubai Lynx International Festival of Creativity takes place from 10-12 March with the Dubai Lynx Awards drawing the Festival to a close on 13 March.