MUMBAI:BIG 92.7 FM, the Station that offers a platform for self expression is the official Radio partner for the Children's Film Festival being organized by Children's India for the 4th consecutive year. The event was inaugurated on the 18th of Feb by K.V.R. Tagore, Commissioner Information Department, and Thallam Nanjunda Shetty, President of Karnataka Film Chamber of Commerce with presence of Kannada film stars such as Upendra and Puneeth Rajkumar. This is the largest event of its kind targeted at children across Bangalore city & beyond. BIG 92.7 FM has been associated with this cultural festival as the official Radio Partner and has lined up a host of on-air programs and live interviews. Sandalwood Actor & Director Upendra is the brand ambassador of the festival.This year Children's India has expanded its reach to 4 cities - Bangalore, Mangalore, Hassan & Davangere and has tied-up with popular cinema halls across these cities. A total of over 30 films specially short listed from various Indian languages is being aired during the course of this week. Children's India has created a platform that provides free access to children who cannot afford to watch such films.

Living up to its brand line of Keli Kelisi life Nimmadagisi! BIG 92.7 FM RJ's across Bangalore, Mangalore & Mysore are promoting Children's Film Festival programs on-air with special updates on the various movies being screened across cinema halls in the city on a day to day basis. Taking forward its offering as a platform for self expression, the Station is hosting several popular celebs and child artists on air wherein they speak about their experiences working on their movies targeted solely at youngsters.

Speaking on the occasion, Ms. Sabita Kath, Regional Director - South, BIG 92.7 FM said "We are proud to be associated with Children's Film Festival as its Radio partner. As a platform for self expression we offer children an opportunity to share their experiences with popular celebs and child artists, which is in itself an enriching experience. Through this initative, we are offering a wholesome entertainment mix to a very large listener base across the city and beyond, and have received excellent participation for the same It is our endeavor to keep offering content that is enriching and value adding to our listeners".