MUMBAI: In its endeavour to provide wholesome entertainment with a cause, Big 92.7 FM Indore is initiating â€?Mission Touch De' Indore. Which is a unique exercise aimed at reaching all corners of the City with a â€?message' – Save Water  Mission Touch De Indore will be promoting a people's participation campaign for the water and the environment. This â€?Jal Se Judiye, Jan-Jan Se Judiye', part of Mission Touch De Indore will be launched shortly, which will see RJ's covering a detailed out map which covers the entire city, with the help of the local government bodies. This activity which will run till the April 11 is aimed at helping create awareness for the pressing issue of water shortage in the city and garner local populace support in working out solutions.

The local populace will be reached out to in large numbers and the station will target local celebrities, opinion leaders, activists along with Big RJs Ruchi, Amrita, Nasar and Navneet who will reach out to the masses comprising of office goers, students, bus travelers across 200 bus stops, railway commuters etc.. The plan is to cover the city in 24 days on 24 routes of the public transport system. This On Ground Activity will be clubbed with socially responsible on air messages along the lines of water saving.

Speaking on the occasion, Mr. Amit Roy, Station Director, Big 92.7 FM - Indore, said The anvil of summer heightens the water scarcity issue in the city and while everyone merely talks about it, we are using our media platform to create awareness for things that each person can do to alleviate the severity of the problem. The campaign �Jal Se Judiye, Jan-Jan Se Judiye' requires participation from the local populace in saving water and working together to deal with the problem. We are confident that the city will welcome this initiative and make success of yet another �Life Banao' campaign from Big 92.7 FM....