MUMBAI: After a successful partnership from last year, BIG 92.7 FM has once again associated with the �The Mumbai Festival 2009'. The festival which is the biggest cultural festival in the city sees global performances and local audiences enriching the city's artistic wealth. The partnership will ensure latest updates from the festival on BIG FM. The festival was inaugurated on January 15 and will go up to till the end of the month.

Big 92.7 FM makes its association bigger and more exciting than last year. To ensure wholesome entertainment to its listeners, the jocks will host live links from the festival and cover interesting activities like the Koli seafood festival, classical music shows, Buddhist festival and a lot more… all of which culminate to showcase the cultural diversity of the city. Live shows will be hosted from the venue, with full participation from visitors, ensuring high levels of interactivity.

The festival has an interesting mix of activities lined up attracting local audiences from different backgrounds creating a great sampling activity for the station. With thousands of people visiting the festival each day, it provides a great opportunity for our Big FM RJs to interact with a newer consumer base. Mr. Alan Tweedie, CEO- Mumbai festival commented, BIG FM is making a huge difference to the Festival this year. In addition to the access they give to their large audience who get to know daily what is happening, this year our partnership has extended to widening the festival umbrella to create new venues in diverse parts of the city. Good things are happening in the Festival with Big FM support....

Speaking about the partnership, Ms. Neerja Dhillon, Station Director, BIG 92.7 FM- Mumbai said, As always, Big 92.7 FM partners events that are a true reflection of the pulse of the city and extremely local in nature. These partnerships allow us to provide our listeners with entertainment not only in the form of music, but updates and information that offer great value to them. The Mumbai festival is an excellent fit to our listener requirements and preferences, while also providing a platform for our RJs to interact with newer audiences and increase our listenership base...