MUMBAI: BIG 92.7 FM, India's No.1 FM Station has come forward to support the wildlife and environment preservation and conservation initiative in Srinagar. Taking an important step in the city, BIG 92.7 FM observed 'Wildlife Awareness Week' from 24th March till 31st March.

The week-long campaign saw both on-air and on-ground activities coupled with interviews of the top officials from the Ministry of Wildlife including - Mr. Qazi Mohd Afzal (Ho'ble Minsiter of Wildlife – J&K), Mr. A.K.Srivastava (Chief Wildlife Warden – J&K), Mr. Farooq Geelani (Regional Wildlife Warden), Mr. Rashid Naqash (Wildlife Warden), Mr. Rouf Zargar (Wildlife Warden – Wetlands) and Mr. Rouf Zargar (Wildlife Veterinarian and Biologist). The discussion covered critical topics like – measures taken by Govt. to preserve Wildlife, present conditions of the wetlands, preservation of 'Hangul' – the state animal – to name a few.
BIG 92,7 FM also offered its listeners and opportunity to participate in these discussions, some of whom won visits to the 'Dachigam Sanctuary'.

On the last day of the week-long campaign, BIG FM RJ Haya along with contest winners visited 'Dachigam Sanctuary' for a day, where they enjoyed trekking, wild life shows and a special visit to animal rescue centre. The BIG FM team also interacted with the sanctuary staff and took stock of the current status of the animals present at the sanctuary.Speaking on the occasion, Syed Jafary, Station Director – Srinagar, BIG 92.7 FM said, "It is our constant endeavor to offer a wholesome mix of entertainment on air and create a social awareness through responsible on-ground activities. Since our launch in Srinagar, we have been consistently taking forward-steps to positively impact the city and share responsibility for the development of the society. Activities like this have not only made people aware of wildlife conservation but also provided information on their importance in maintaining a healthy ecological balance"