Mumbai: Following the high decibels of hype and excitement in cities across the country, Chipak Ke Jeeto, India's biggest Radio Realty Show and the biggest endurance test of all times, presented by BIG 92.7 FM in association with Hyundai Motors' newly launched Hyundai i10 kick started on the eve on January 11, 2007 across the cities of Mumbai at In Orbit Mall, Delhi at MGF mega city, Gurgaon, Kolkata at Eedf ground and Hyderabad at Prasad Imax. The on ground arrangements are being put together by BIG Events.

At the strike of 17:00hours, the event was flagged off simultaneously across the 4 metros by eminent celebrities' who were there to cheer the participants and wish them luck. Each of the venues saw people flocking to the place in herds to wish the participants luck and witness the endurance test live! Keeping in mind the level of difficulty and challenge involved in the contest, BIG 92.7 FM has ensured a host of amenities to ensure participants' requirements are taken care of. An emergency medical center, ambulance, security, special rest rooms, doctor recommended food as per diet, tight security, monitors to ensure tracking of the participants etc. has all been ensured. BIG 92.7 FM will be covering the event live from the venue and will cover interesting insights of participants, how touch the competition was, parents' / friends' feedback and the excitement amongst the crowds. The BIG RJ's will be at the venue 24x7 covering the event with their witty take and pep talks to boost the morale of the participants.

The event will see a whole lot of celebrities coming over to cheer the participants along with the jocks and the crowds.

In addition, BIG 92.7 FM has already applied for the Limca Book of World Records and a representative will visit the venues in the cities of Mumbai, Delhi and Kolkata where participants will be fighting each other for the prestigious title. On successful completion of the contest, Limca Book officials will certify the winner of Chipak Ke Jeeto and enter his/her name into the record books.

The event was flagged off by Actress Hanssika Motwani (from Aapka Saroor fame) and music director cum singer Anand Raj Anand amidst a huge crowd in Mumbai. In Hyderabad the event was flagged off by famous Telugu actor Raja along with the crew of happy days... movie. In Kolkata the event was flagged off by actor Parambrato and BIG 92.7 RJs among a huge crowd of people cheering the participants there was also one wild card entry in Kolkata. Representatives from Limca book of records were present at the venue and in Delhi the event was flagged off by Mr Punit Mathur, Station Director, BIG 92.7 FM.

Before the event was flagged off a small briefing session was conducted for the participants to take them through the rules and regulation of the contest. Among the spectators there were cheerleaders, relatives of participants who enthusiastically cheered the participants to keep their morale up. BIG 92.7 FM through its outdoor broadcasting studio broadcasted the event live on-air in all the centres.