BIG 92.7 is the no. 1 FM station in Surat
MUMBAI: BIG 92.7 FM Surat, has emerged at the numero uno position in the Indica Research Consumer Insights findings with overwhelming leadership of Listenership, Time spent Listening and Top of Mind Brand Recall across age groups amongst both males and females.
With the growth of the category and nationwide reach of the radio industry reaching new heights, Indica's format of timely and continuous information data provision will prove a strong tool for advertisers to plan their budgets and help broadcasters sharpen content and sales strategy.
Survey Highlights
-BIG 92.7 FM is No. 1 in Yesterday Listnership and Retention rate.
-Yesterday listnership is the highest across all SECs.
-�Devlo' is the highest recalled interstitial and very highly associated with Big FM.
-Suno Sunao Life Banao... is the highest recalled tagline and very highly associated with Big FM.
-Breakfast Jock Setuu... of Big FM is the highest recalled RJ.
-Out of top 5 recalled RJs, 2 are from Big FM.
-Big FM is No. 1 during Morning Prime Time, Afternoon and Evening Prime Time.
Since its launch, the Station has created a new meaning to the word �entertainment' in the city and has been instrumental in bridging the social gap and creating awareness among the people of the Surat. Besides providing entertainment through music, BIG FM has also ingeniously entertained the populace of Surat by organizing BIG CUP Corporate Cricket Tournament, Singing Competitions, Kite flying competitions, and occasion specific events like Mere Yaar ki Shaadi hain during wedding season, Heera no BIG Varsaad in the run up to Valentine's Day, BIG Education Mela soon after results were out for school and college students, NRI Week to assist and entertain NRGs when they visit India, World No Tobacco Day, April Fool's Day, Mother's Day, Women's Day, Aloona Vrat etc BIG FM, Surat has also enthusiastically celebrated Diwali, Holi, Janmashtami, Navratri and New Year along with its listeners. The recent feat of 105 hours marathon achieved by its Breakfast Jock Setuu is still fresh in the minds of Surtis. And the city is very well responding to the on-going �Sony Ericsson BIG Loud and Famous' fresher hunt event which BIG FM is organizing at various college campuses in the city.
Speaking on the occasion, Arjun Singgh Baran, Regional Director - West, BIG 92.7 FM, said Considering the fact that Surat station celebrated its anniversary, hardly a fortnight ago, these findings by Indica Research have greatly boosted the confidence of our team. We have worked hard to bring to our listeners the music and programmes of their liking and all I can say is that the coming years will only see our offerings strengthen. BIG 92.7 FM Surat continues to offer a superior communication platform for our advertisers and the marketing community. We are a true reflection of the �vibe of the city' and will continue to play the role of a platform for self expression for the people of Surat. Suno Sunao, Life Banao!...
