MUMBAI: The festival of observing fast for 5 days ended on July 21st following the night of Jaagran by jubilant fasters in the cities of Baroda, Surat and Rajkot. In Surat, winners of the contests run by BIG FM, during this period spent the night watching a movie with Breakfast Jock Setuu and other RJs. Women in Rajkot celebrated the night of Jaagran with RJ Sujal, Chandni and others at Madhuram Club. And girls in Baroda were kept amused all night by RJ Tejal and company as they played various games and contests involving lot of fun.

The celebrations did not end just there. On Monday, 21st July BIG FM, Surat organized a Parna (fast breaking ceremony) for 20 lucky winners at Basant Vihar restaurant. The winners were chosen on the basis of an sms contest. They all got a chance to meet and greet the BIG FM Surat RJs bandwagon before they went on to break their fast. The food predominantly involved delicacies made from wheat and salt , as the fasters strictly avoided these during their five days fasting.

BIG FM, Gujarat had lined up a slew of interesting interactive initiatives to commemorate the 5-day fasting festival celebrated by
by womenfolk of Gujarat with great fervour and devotion. During these days, the girls and women worship Gauri / Parvati, the consort of Lord Shiva. While unmarried women and young girls worship her for being blessed with good husbands, married women do so for the welfare, health and long life of their spouses and a blissful married life.

A mix of on-air talk shows, contests, call-ins, and on-ground events on the theme were planned on all five days of the festival. Each day RJs talked on a particular theme like 'Kaisa hoga sapno ka rajkumar', 'Fast mein kaisa hoga aap ka food', 'Dressing for different days' etc. RJs talked about the festival flavour and there were out broadcasts from various locations in the cities where womenfolk gathered for fun and worshipping. Activities like Mehendi Competition were also organized to add to the festival mood.

Speaking on the occasion, Mr. Hitesh Budhbhatti, Cluster Head - Gujarat, BIG 92.7 FM said, "We strongly believe in making our listeners feel connected to us and occasions of this nature enable us in maintaining the local connection with our listeners. On this occasion, we have tried to give our listeners, an experience they would love to remember for their lifetime. This is perfectly in keeping with our brand philosophy of Suno Sunao, Life Banao".

About BIG 92.7 FM

BIG 92.7 FM, India's No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.