MUMBAI: BIG 92.7 FM, India's No.1 FM Station will be living upto its brandline of Suno Sunao, Life Banao by lifting up the festive & colorful spirit of the city during one of its most celebrated festival, 'Ganesh Chaturthi'. It becomes exclusive radio partner for Mumbai's largest and most revered Ganpati idol in the city, 'Lalbaug Cha Raja'. In sync with the 'Vibe of the City', BIG 92.7 FM with this latest offering, has put together an interesting programming mix which will give every Mumbaikar across 70 Lakh household who tune into radio every week, a chance to be blessed by the LORD!

The station will be airing daily LIVE Ganesha Aarti's every evening, giving Mumbaikars' seek the LORD's blessings from wherever they are by just tuning in to BIG 92.7 FM, be it home, work or even while commuting. Mumbaikars are hard pressed for time, and with this initiative, it will ensure all devotees get a chance to have the 'LORD's darshan' considering the unimaginable crowd in queues waiting long hours patiently for their turn.

The 10-day celebration, beginning September 3, 2008 will see BIG 92.7 FM provide a wholesome entertainment mix, taking the festival to every Mumbaikars' house. There will be a LIVE BIG 92.7 FM booth installed for all days during the festival next to the city's most revered Ganpati idol giving round-the clock updates by the BIG 92.7 FM RJs. Also, BIG 92.7 FM's excellent line-up of programming mix has been specially created keeping their listeners' requirements in mind, which is also an attempt to support a cause - urging every Mumbaikar to go the ECO-FRIENDLY way, this Ganesh Chaturthi!

BIG 92.7 FM RJ Rohit, who adopted an innovative way of non-stop RJing for 106 hours, has already created quite a stir in the city with his support for the cause.

True to its brand positioning of Suno Sunao, Life Banao! BIG 92.7 FM's latest offering is an initiative to reach out to every Mumbaikar by making them part of the city's most celebrated festival.